Mega-exhibition: “its friends and foes”, Victor Misiano

Mega-exhibition (a biennial, triennial, etc.) is perceived today as a priority format for the display of art. Indeed, the scale of mega-exhibition is corresponding to the scale of contemporary art production which has now been defined as global. For the local scene, large project creation is a way to get information about the global scene as well as a way to confirm its involvement in the art’s contemporaneity. Of course, it is with the help of a large project that art goes beyond the limited and narrow professional infrastructure, becomes visible to society, and first of all, becomes visible to major players- mass media, economic and political power.

However, contrary to expectations of local community the mega-exhibition, a format corresponding to the globalization processes, primarily meets global, not local interests. The fate of this institution, its authority and economic resources are largely determined by its effectiveness at international, and not at the local level. Moreover, appearing in a small, yet infrastructurally unequipped context the mega-event can simply crush it with its unsupportable proportions, and deplete the resources. It is possible after all that one should not rush to open the local context to international experts as the acquaintance with it can turn into disappointment. It may be expedient to prepare one’s local context first, to create a network of less ambitious and stationary institutions (museums, art centers, foundations, professional publications, etc.) and only then to enter the global scene?

The lecture will be held in Russian, and translated simultaneously into Armenian.